Start-up Lessons On Designing A Braless Apparel with Keona Moy

In this episode, Patrick Ollawa and Andy Oh joins by Keona Moy, an apparel designer and innovative entrepreneur allowing women be shamelessly comfortable in their own being with her braless apparel. She shares her lessons learned as a new startup designer balancing work, family, life and her business.

Keona Moy's upbringing in a conservative household instilled in her the notion that displaying skin carried moral implications. Despite embracing and celebrating her femininity, she continues to encounter judgment regarding her choice to go braless, particularly in professional environments. Motivated by this experience, Keona dedicated four years to developing a product that prioritizes women's physical and social comfort. Her creation aims to empower women, providing them with a sense of safety and confidence in their daily lives.


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